• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Halo 4 Hoax Letter Attempts to Shame Game Journalists, 343 Industries, TriplePoint PR

November 2, 2012 by Ian Miles Cheong

Why game journalists need to earn back the trust of their readers.

Journalism, game journalism, trust

This absurd image [link] surfaced some hours ago, purporting what appears to be a letter from TriplePoint PR to a member of the gaming press—congratulating him for being chosen to review Halo 4. 

Despite being debunked as a hoax—quite repeatedly, I might add—the aforementioned is still making the rounds. When it was posted on NeoGAF and Reddit, their readers were quick to point out the various flaws that would implicate it as a hoax, but some parts of the internet (read: Twitter) appear to be gullible enough to believe it quite possibly because they want to. 

As an aside, I’d point out how it's the sort of cynicism that threatens to rot our community (that is to say, the larger gaming community) from within. And some people, like the authors of these particular Protocols of the Elders of Zion, are more than eager to inflame the wound.

I can't ever recall the last time anyone from PR sent me an e-mail congratulating me on receiving my review copy as if it was some kind of gift. Who ever heard of such a thing? There's also the issue of the PR company being completely wrong (TriplePoint doesn't handle Halo 4), the non-existent Terry Graves—whom I'm almost certain they chose as some poetic way of saying the gaming press would be "digging its own grave," as it were—and the use of Eastern Standard Time in a West Coast-based company. It doesn't help that the logo they used of Microsoft hasn't been in use for some months now, either. 

I should also like to point out how—returning to the beginning—it congratulates the reviewer for 'being selected', yet later refers to a contract that was supposedly issued close to a month ago. Which of the two is the actual case? The author himself (I'd add the additional modifier or 'herself' but let's be honest—it was most likely a dude on 4chan) does not seem to know. 

That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Terminator 2D NO FATE - Before You Buy

Terminator 2D NO FATE - Before You Buy

BIGGEST Flop of 2025? Call of Duty Apologizes & MORE

BIGGEST Flop of 2025? Call of Duty Apologizes & MORE

10 Brand NEW Games from Game Awards 2025

10 Brand NEW Games from Game Awards 2025

What The HELL IS GOING ON With Warner Bros. Games?

What The HELL IS GOING ON With Warner Bros. Games?

10 Atmospheric Games That Might CHANGE YOUR LIFE

10 Atmospheric Games That Might CHANGE YOUR LIFE

10 Games That Have Come A LONG WAY

10 Games That Have Come A LONG WAY

20+ YEAR Old Games That Still Look INSANELY Timeless

20+ YEAR Old Games That Still Look INSANELY Timeless

10 Things Players HATE In 2025

10 Things Players HATE In 2025

10 Game Award REVEALS That Would Blow Our Minds

10 Game Award REVEALS That Would Blow Our Minds

Category: Features

Sidebar

Recent Posts

  • Gears of War: E-Day Still On Schedule For 2026
  • What “Realism” Feature Do Gamers Want In GTA 6?
  • What Could Truly Be “Improved” With GTA 6’s Online Mode?
  • Epic Games Store Handing Out 17 Games For Free This Month
  • Clair Obscur: Expedition 33 Likely To Get A Massive Resurgence

Copyright © 2025 · Gameranx · All Rights Reserved · Powered by Mai Theme