• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Halo 4 Hoax Letter Attempts to Shame Game Journalists, 343 Industries, TriplePoint PR

November 2, 2012 by Ian Miles Cheong

Why game journalists need to earn back the trust of their readers.

Journalism, game journalism, trust

This absurd image [link] surfaced some hours ago, purporting what appears to be a letter from TriplePoint PR to a member of the gaming press—congratulating him for being chosen to review Halo 4. 

Despite being debunked as a hoax—quite repeatedly, I might add—the aforementioned is still making the rounds. When it was posted on NeoGAF and Reddit, their readers were quick to point out the various flaws that would implicate it as a hoax, but some parts of the internet (read: Twitter) appear to be gullible enough to believe it quite possibly because they want to. 

As an aside, I’d point out how it's the sort of cynicism that threatens to rot our community (that is to say, the larger gaming community) from within. And some people, like the authors of these particular Protocols of the Elders of Zion, are more than eager to inflame the wound.

I can't ever recall the last time anyone from PR sent me an e-mail congratulating me on receiving my review copy as if it was some kind of gift. Who ever heard of such a thing? There's also the issue of the PR company being completely wrong (TriplePoint doesn't handle Halo 4), the non-existent Terry Graves—whom I'm almost certain they chose as some poetic way of saying the gaming press would be "digging its own grave," as it were—and the use of Eastern Standard Time in a West Coast-based company. It doesn't help that the logo they used of Microsoft hasn't been in use for some months now, either. 

I should also like to point out how—returning to the beginning—it congratulates the reviewer for 'being selected', yet later refers to a contract that was supposedly issued close to a month ago. Which of the two is the actual case? The author himself (I'd add the additional modifier or 'herself' but let's be honest—it was most likely a dude on 4chan) does not seem to know. 

That this obvious forgery has managed to gain as much traction as it has points out the volatility of game journalism's reputation in the regards of gamers, and why we need to start doing more to win back their trust, assuming we ever had it in the first place.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Control Resonant - Before You Buy

Control Resonant - Before You Buy

Witcher 3 Remastered - 10 BIGGEST Changes

Witcher 3 Remastered - 10 BIGGEST Changes

What The HELL Is Going On With Diablo 5, StarCraft & WoW?!

What The HELL Is Going On With Diablo 5, StarCraft & WoW?!

Wolverine - 10 Things The Game DOESN'T TELL YOU

Wolverine - 10 Things The Game DOESN'T TELL YOU

PC Gaming: 25 Things You Didn't Know You Could Do

PC Gaming: 25 Things You Didn't Know You Could Do

10 ICONIC Games That FIXED Open World Games

10 ICONIC Games That FIXED Open World Games

Valheim 1.0 - Before You Buy

Valheim 1.0 - Before You Buy

ROCKSTAR EXPLAINS GTA 6 WEAPON MECHANICS, KOJIMA SONY BREAKUP & MORE

ROCKSTAR EXPLAINS GTA 6 WEAPON MECHANICS, KOJIMA SONY BREAKUP & MORE

Wolverine - Before You Buy

Wolverine - Before You Buy

Category: Features

Sidebar

Recent Posts

  • Dr. Serkan Toto: Nintendo Saved The Japanese Console Game Market With The Success Of The Switch
  • Gears of War: E-Day Has Gone Gold
  • Rockstar Unveils Physical Release of GTA 6: The Album, With An Ironic 11 Variant Editions
  • Rumor: GTA 5 / GTA 6 Files Leaked, Including An Expanded Liberty City
  • “This Was A Surprise.” – Gene Park Confirms Sony Cancelled PHYSINT On Hideo Kojima Without Prior Warning

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme