• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Prior to Xbox 720 Reveal Sony Calls Today ‘a Slow News Day’ and Reposts PS4 Teaser

May 21, 2013 by Stephen Daly

Sony starts online marketing blitz before Xbox reveal.

Sony has poked fun at Microsoft mere hours before the company is set to reveal the next Xbox on Twitter by saying "it's a slow news day" and pointing to a teaser video posted yesterday which hints at the PlayStation 4's design.

Also – If you haven't seen our #PS4 teaser video, where have you been?! As it's a slow news day… here it is: bit.ly/12oYGG7

— PlayStation Europe (@PlayStationEU) May 21, 2013

Sony invited fans to watch their pre-E3 press conference on June 10th at 18:00 PDT or 21:00 EST (02:00 BST on June 11th in Europe). 

When Sony announced the console at a special event in February but did not reveal the design of the system Microsoft's Larry 'Major Nelson' Hryb Tweeted:

Announce a console without actually showing a console? That's one approach

— Larry Hryb (@majornelson) February 21, 2013

The image at the top of this story is a mockup based on Sony's teaser and comes courtesy of Reddit. 

Neither a firm release date or price for the PS4 has yet been announced though we'll likely receive that information come the E3 media briefing. Microsoft meanwhile is expected to annoinced their "vision" for the next Xbox tonight while their full game line-up will be showcased at E3.

This isn't the only marketing move Sony's taken today with PlayStation 4 ads appearing on several major gaming websites. They've also snapped up Google ads for searches linked to Xbox and sponsored trending topics on Twitter.

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Crimson Desert seems IMPOSSIBLE

Crimson Desert seems IMPOSSIBLE

Resident Evil Requiem - Before You Buy

Resident Evil Requiem - Before You Buy

Top 10 NEW Games of March 2026

Top 10 NEW Games of March 2026

20 Forgotten RPGs That Nobody Remembers

20 Forgotten RPGs That Nobody Remembers

20 Games Where You’re Actually NOT HUMAN

20 Games Where You’re Actually NOT HUMAN

10 Open World Games That NEVER REALLY END

10 Open World Games That NEVER REALLY END

SONY CLOSES MAJOR STUDIO, HEAD OF XBOX RETIRES & MORE

SONY CLOSES MAJOR STUDIO, HEAD OF XBOX RETIRES & MORE

20 Best Recent Games That Are NOW DIRT CHEAP

20 Best Recent Games That Are NOW DIRT CHEAP

10 Upcoming Games With INSANE Graphics

10 Upcoming Games With INSANE Graphics

Category: Updates

Sidebar

Recent Posts

  • Resident Evil Requiem Will Be Friendly To Newcomers To The Franchise
  • Rumor: Xbox Game Studios Has An Unnanounced Project That Is It’s “Largest New IP”
  • Rumor: Everyone At Ubisoft Wants To Work At Assassin’s Creed Hexe
  • Rumor: GTA 6 Has Leveled Up Stealing, With Realistic Risk-Reward Systems
  • Rumor: You Can Say Anything You Want To GTA 6’s NPCs With Custom Text – And They Will React Contextually, And Remember

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme