• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Ubisoft: Innovation in AI Key to Next-Gen Consoles

July 6, 2011

Graphics will be secondary in next-gen consoles, instead publishers longing for more computation capabilities in less time for better AI.

ubisoft

Ubisoft's Jacquier, the executive director of production services at Ubisoft Montreal, believes that next-gen consoles' strong feature will not be graphics, instead AI will be the real battleground for engineers, mentions that publishers are longing for better AI with small amount of memory and computation time. Jacquier said,

AI has always been the real battleground. The challenge is that, if you see an AI coming, you've failed. And that's a problem we have to overcome as we create the impression of flawless, seamless worlds.

Next-gen consoles have always been hyped and marketed based on their graphical prowess, the Nintendo Wii broke that trend and Jacquier believes that next-gen consoles will follow in the Wii's footsteps. He lated added,

In general the industry expects that graphics will not be a strong feature any more… Obviously, graphics are better for marketing purposes because you can show things. AI you can't show.

Our challenge with the PlayStation 3 and Xbox [360] is that we're extremely limited in what we can do. It's a challenge for the engineers to provide nice graphics and nice AI and nice sound with a very small amount of memory and computation time.

We think that the next generation of consoles won't have these limits any more. Games might have more realistic graphics and more on-screen, but what's the value of making something more realistic and better animated if you have poor AI?

Ubisoft will be investing $200,000 a year for the next five years with the aim of developing "other ways of thinking" about game production.

via gameindustry.biz

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Good Games That SHOULD NOT HAVE FAILED

10 Good Games That SHOULD NOT HAVE FAILED

007 First Light - 10 Things You NEED TO KNOW

007 First Light - 10 Things You NEED TO KNOW

20 Longest Single Player Games of The LAST 5 YRS.

20 Longest Single Player Games of The LAST 5 YRS.

10 Brand NEW RPGs That EXCITE US

10 Brand NEW RPGs That EXCITE US

20 Game Franchises RUINED By Publishers

20 Game Franchises RUINED By Publishers

10 WEIRD Gaming Stories of April 2026

10 WEIRD Gaming Stories of April 2026

ROCKSTAR RESPONDS TO GTA 6 PRICE & MORE

ROCKSTAR RESPONDS TO GTA 6 PRICE & MORE

Invincible VS - Before You Buy

Invincible VS - Before You Buy

What The HELL Is Going On With PlayStation DRM?

What The HELL Is Going On With PlayStation DRM?

Category: Updates

Sidebar

Recent Posts

  • PlayStation Customers Notice PlayStation Deals Section Disappeared Without Warning on PS4/PS5
  • Strauss Zelnick Is “Deeply Disappointed” Himself That We Still Don’t Have A New BioShock
  • Oscar Winning Actress Sally Field Revealed Robin Williams Introduced Her To The Legend Of Zelda
  • Take-Two CEO Strauss Zelnick Says Crunch Is Not Part Of How The GTA 6 Publisher Operates Today
  • Sega’s Stranger Than Heaven Retells The Tojo Clan’s History – But It’s More Than Another Yakuza Story

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme