EA Spends $2.75 Million on Facebook Ads for Battlefield 3, Gets 440% Return on Investment
EA attributes more than $12 million of its sales of Battlefield 3 to Facebook ads.
Facebook held its first investors call since becoming a public company and they revealed a few startling figures.
Speaking during the call, Facebook COO Sheryl K. Sandberg pointed out the Battlefield 3 ad campaign on Facebook as a prime example of how effective a "highly-targeted" campaign could be.
According to Sandberg, "Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend."
Keep in mind that the exact data on how this is extrapolated hasn't been revealed, so we don't know how and if Facebook counts each reply, like or message to Battlefield 3's Facebook fan page as a measure of its ad campaign working.
While $2.75 million might be considered a ton of money just to spend on Facebook ads, I gather earning $12 million from it was certainly worth it, no?
Is this how big of a pull Facebook advertising is? Are you one of the many people who bought Battlefield 3 based on what they saw on Facebook? Sound off and let us know.
I;d wager a guess and say that Battlefield 4 will have a very significant presence on Facebook next year, no?
Source: Games Industry